SEO

How to optimize your site in an efficient way?

A site with good SEO will always be more successful than one that lacks it. In spite of this and although we have been talking about SEO for years, an impressive number of sites, even among those of institutions or…

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SEO for dummies: things you can’t ignore

Do you remember when Lycos existed? When Yahoo was a good option for Internet searches? Well, it’s because of these and other names that SEO (Search Engine Optimization) and not GSO (Google Search Optimization, an acronym that has just been…

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Quora: SEO, online promotion and brand awareness

Quora, it’s probably the largest question-and-answer portal on the web, with 190 million users as of April 2017, which is proving to be a continuous increase in registrations. Compared to Yahoo Answers, the tool seems to be less prone to…

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Web images : how to optimize them for a better SEO?

In SEO, nothing should be left to chance. If you want to increase visitor traffic and improve the effectiveness of your calls to action, it is in your best interest to improve the visual elements that are an important attraction…

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SEO and e-commerce: increase traffic to your site

Brand awareness, competition, engagement and conversion: four essential factors to consider in an SEO strategy to pave the way to success! A good SEO strategy A good SEO strategy could boost your online sales, but effective optimization could make a…

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SEO for mobile: how to optimize a site for Google?

In 2018, Google announced that it would be releasing its “mobile-first index” algorithm update and that from that point on, priority would be given to indexing mobile-friendly sites, or to use a technical term, responsive sites (which are able to…

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SEO and permalinks: how to optimize them?

After the realization of websites, blogs or e-commerce sites, clients often request SEO optimization to increase visibility on Google. This includes taking care of all individual elements of a web publishing project, from text to images, from loading times to…

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How to properly reference your website?

For years, the new information and communication technology has been among the best ways to boost a business. Therefore, the presence on the internet has become crucial for every company whatever its field of activity. Moreover, many people in the…

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SEO strategy: how to set up a semantic cocoon?

You’ve heard of the semantic cocoon, but you still don’t know how it works. This is normal, it is a free SEO method that is quite recent and few people know its usefulness. The tree structure and the editorial strategy…

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How to reference a mobile application on the stores?

You have probably already heard of SEO (Search Engine Optimization) better known as natural referencing. This technique allows you to get your website on the first page of the results provided by a search engine. Did you know that it…

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