Marketing and communication

Online sales: the importance of the customer experience

Today, it is not only the big brands that sell their products online. Thanks to the development of technologies, online sales players are growing exponentially. Online sales should offer customer satisfaction like all types of sales. The internet is one…

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Managing an online business: the guide!

An online business can offer the best of the internet. You can connect, make friends and realize your dreams without the challenges of running a traditional business. However, to succeed, you must be prepared to overcome internet security issues. Below…

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Web writing: the 5W method, what is it?

Digital communication has become the best approach to get customers. To take advantage of these benefits, you need not only a well-designed platform, but also an excellent editorial line. It is therefore essential that the contents are qualitative to attract…

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Content marketing: why rely on Slow Content?

To improve the SEO of your website, you need to adopt an effective content strategy. This means writing relevant content, which is not always easy to do. Fortunately, it is now possible to develop an editorial project to address directly…

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Entering a web catalog: what to look out for?

As part of a planned off-page optimization, entries in web catalogs or directories are also on the agenda of almost every business site owner. Besides, an own internet site should increase link popularity through a web catalog entry and thus…

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6 best practices for your SMS marketing

Far from being a simple fallback channel – which can be used if you can’t reach the user in the application or to communicate even with those who don’t have a smartphone – SMS has specific characteristics that bring particular…

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Cursors in websites: advantages and disadvantages

The term cursor is an acronym that, in some database programs, refers to the current set of records. When selecting a set of records, this program is called the current set of records. The selection is usually made using the…

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How to make a website effective?

Everything that was a status symbol in the 1990s quickly went from a successful expression to a common accessory, ending up as a boring appendage of modern life in the first decade of 2000, then coming back in vogue in…

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Blogging and online marketing for beginners: it’s easy!

The goal of creating a website such as a blog is to gain as many readers as possible. However, this is not an easy task. The blogger must adopt marketing strategies to attract more Internet users. But which ones? Here…

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Email marketing for bloggers: gaining more readers with a newsletter

With a newsletter sent regularly, you can promote or draw attention to interesting articles on your blog and you can learn about upcoming events or introduce new products, including your own if you offer Ebooks, video courses or other things…

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